"Keep pushing designers to their limits".
The BMW Concept Stunt G 310 is a striking stunt bike: One look at its unique design and you can tell that it was a lot of fun to create. Senior Designer Alexander Buckan talks to BMW Motorrad about the design process, Chris Pfeiffer's influence and the initial reactions to the bike.
How many people were involved in the design process?
The whole team is involved in design projects. This project was no exception. Ola Stenegard, Volker Hohdorf, Vianney Selosse, Bianca-Maria Hoffmann and I were involved in the process. The project was headed by Edgar Heinrich, head of design at BMW Motorrad.
What was your role?
I was the senior designer. It's difficult to explain my role exactly. I'm more like a design mentor or you could even call me the art manager. After all, someone has to ensure that everyone does what I want (he grins). But joking aside, I manage the designers and serve as the link between the workshop, the designers and the marketing team.
A peek into the workshop
Designer Alexander Buckan